The adoption of corporate venturing has expanded globally. These are external innovation activities undertaken by corporations to help them gain insights into non-core markets and access to capabilities including investments in startups (CVC), acquiring other businesses (M&A), partnering with accelerators/incubators, or building their own opportunistic ventures.↗
DPH is an established company that has pinned down its service-related departments, processes, and procedures. Their capability to custom print their customer’s brand on a vast portfolio of non-branded physical products has been validated and is generating revenue and has year-on-year growth.↗
We knew that the tech startup ecosystem is lacking sales departments inside the fresh-founded companies. Together with Grai we defined a venture structure, services, and technology that proved to be what the market needs. With Grai's experience, venture building systems, and processes we launched the new business in 6 months.
When deciding who to work with we met two camps: people who said they could do everything we said we wanted, and then Grai, who came with a real process and a methodology about how to achieve what we wanted. We were faced with the challenge of turning out tech conference of 1000+ people into a hybrid event and increase sales. – and Grai’s digital strategy approach was the perfect match.