Venture Building

10

min. read

What any investor needs to know about venture building studios

Startup studios are interchangeably known around the globe as venture studios, venture builders, or company builders. These venture builders are getting a lot of attention these days. If ten years ago, there were fewer than a handful, today, there are more than 500.

Venture Building

4

min. read

5 Benefits of creating a corporate startup together with external entrepreneurs

Some corporations, including Google, Cisco or Axa have successfully developed their own “venture studios”, launching numerous new businesses over the course of several years. However, most of these ventures once validated are spun-out and not developed internally. Netflix spun out its “Netflix Box” division, which became Roku -- a company that now has a $4 billion-plus market cap. Fog Creek Software (now Glitch) spun out Trello and Stack Overflow. Cisco spun out -- and subsequently acquired -- three different startups from the same group of founders. However many more had tried but failed to deliver the expected results and had their units closed.

Venture Building

6

min. read

What is a Venture Validation Sprint and how can you use it to de-risk your corporate startup failing?

In this article, we’ll explore the first phase of the venture building process - a 2-3 months venture validation sprint covering the building blocks of start-up creation: idea generation, validation and pre-launch execution. This process is designed to quickly identify, validate and test new concepts and de-risk the chances of failure when scaling the business further.

Venture Building

13

min. read

Venture Building Studios 101 - A new model for entrepreneurship

Venture builders are getting a lot of attention these days. Some even refer to venture building as “the new model for entrepreneurship”. So what is a startup studio? How does a venture building studio compare to accelerators and product development agencies? What are the different types of startup studios?

Media for Equity

4

min. read

The future of Media for Equity: AR, VR and streaming platforms

Media for Equity investments require an exchange of media resources for equity or capital. The model is being touted as an alternative to the classic VC (Venture Capital) investment and it has gained popularity over the last 20 years in Western and Northern European countries.

Investment

3

min. read

5-Step Guide for Media Holdings’ CEOs in Central Eastern Europe to Get Started With Media for Equity Investments

The question of Media for Equity being a new source of revenue for media agencies comes down to the method these deals are being implemented. If the implementation of a Media for Equity deal involves a partnership with a media agency, as in the case of the German Media Pool, then the answer is yes. The shares are then distributed according to each deal.

Investment

15

min. read

Media for Equity - An untapped investment model for the CEE

Grai Ventures launched the “Rise of Media for Equity as an alternative investment model” whitepaper in April 2021 along with a pan-European panel discussion to debate some of the key research findings. This article offers a glimpse into the research and the key topics covered on the panel.

Media for Equity

5

min. read

Why should Media Groups consider offering Media for Equity deals to companies

In the past 20 years, Media for Equity deals have helped European startups become unicorns on their own rights and establish themselves as leaders in their respective fields. But what is Media for Equity and why should Media Groups consider offering Media for Equity deals to companies?

Media for Equity

5

min. read

Scaling cross border business through Media for Equity

Media for Equity has been proven to be a successful investment model, offering new emerging companies and startups media inventory in exchange for equities or capital. The media inventory is later used for advertising, especially TV advertising which brings numerous benefits to the startup, including a brand awareness that is so necessary at this stage.

Media for Equity

4

min. read

Media for Equity in Eastern Europe: an untapped potential

Media for Equity, as an investment model where media resources are traded for equities and capital between Media Groups, Media for Equity investment pool and companies, is quite popular in Western Europe in countries such as Sweden, Germany, Italy, United Kingdoms, Spain, Belgium. Aside from Russia and Poland (whose Media for Equity investment fund has gone defunct meanwhile), there are virtually no Media for Equity investment funds in Eastern Europe. Read this article to learn more about the untapped potential of media for equity.

Media for Equity

7

min. read

B2C startups are the best candidates for Media for Equity deals

Media for Equity is an investment model viewed as an alternative to the traditional VC (Venture Capital) where Media Groups offer media resources in form of advertising to companies in exchange for equities and capital. The deals are usually done through a third party, known as a Media for Equity investment fund. Learn more about the best candidates for Media for Equity deals.

Investment

1

min. read

[BusinessReview] Media for equity, The Efficient Alternative Solution for Investments In Startups

The research, unique at the European level, highlights the “media for equity” investment as an effective solution for financing “direct-to-consumer” startups and a promising alternative for media organisations to increase profitability for TV stations that are facing digital disruptions.

Investment

5

min. read

What is Media for Equity and What are The Key Benefits?

Media for Equity, as an investment model, is a newer concept in the business market. To put it plainly, Media for Equity is an alternative investment model where companies are trading equities to media conglomerates in exchange for advertising space.

Venture Building

5

min. read

As a Chief Innovation Officer: Are You Missing the Opportunity of Corporate Venture Building?

The adoption of corporate venturing has expanded globally. These are external innovation activities undertaken by corporations to help them gain insights into non-core markets and access to capabilities including investments in startups (CVC), acquiring other businesses (M&A), partnering with accelerators/incubators, or building their own opportunistic ventures.

Venture Building

7

min. read

10 Step Guide to Launching a New Venture Inside your Company

The fast pace of the modern world is a big challenge for everyone, especially for businesses. Why?

Innovation

5

min. read

Innovation: A necessity, not a competitive advantage

When you don’t strive to innovate, you no longer have a team working for you. You’re actually in charge of…

Venture Building

6

min. read

Business Innovation Proposal for Daisler Print House From Romania

DPH is an established company that has pinned down its service-related departments, processes, and procedures. Their capability to custom print their customer’s brand on a vast portfolio of non-branded physical products has been validated and is generating revenue and has year-on-year growth.

Innovation

4

min. read

Resetting the Future of Work Agenda

According to a recent report released by McKinsey, around 9.9 million jobs in CEE are at risk due to COVID‐19. About 36% of these jobs are also at risk of displacement due to automation by 2030.

Discover how partnering with Grai can help you drive future business growth.

Get in Touch

Testimonials

We knew that the tech startup ecosystem is lacking sales departments inside the fresh-founded companies. Together with Grai we defined a venture structure, services, and technology that proved to be what the market needs. With Grai's experience, venture building systems, and processes we launched the new business in 6 months.

CEO Techmatch

When deciding who to work with we met two camps: people who said they could do everything we said we wanted, and then Grai, who came with a real process and a methodology about how to achieve what we wanted. We were faced with the challenge of turning out tech conference of 1000+ people into a hybrid event and increase sales. – and Grai’s digital strategy approach was the perfect match.

CEO Wolves Summit