Latest Articles

Ventures

4

min. read

5 Benefits of creating a corporate startup together with external entrepreneurs

Some corporations, including Google, Cisco or Axa have successfully developed their own “venture studios”, launching numerous new businesses over the course of several years. However, most of these ventures once validated are spun-out and not developed internally. Netflix spun out its “Netflix Box” division, which became Roku -- a company that now has a $4 billion-plus market cap. Fog Creek Software (now Glitch) spun out Trello and Stack Overflow. Cisco spun out -- and subsequently acquired -- three different startups from the same group of founders. However many more had tried but failed to deliver the expected results and had their units closed.

Ventures

6

min. read

What is a Venture Validation Sprint and how can you use it to de-risk your corporate startup failing?

In this article, we’ll explore the first phase of the venture building process - a 2-3 months venture validation sprint covering the building blocks of start-up creation: idea generation, validation and pre-launch execution. This process is designed to quickly identify, validate and test new concepts and de-risk the chances of failure when scaling the business further.

Media for Equity

4

min. read

Media for Equity in Eastern Europe: an untapped potential

Media for Equity, as an investment model where media resources are traded for equities and capital between Media Groups, Media for Equity investment pool and companies, is quite popular in Western Europe in countries such as Sweden, Germany, Italy, United Kingdoms, Spain, Belgium. Aside from Russia and Poland (whose Media for Equity investment fund has gone defunct meanwhile), there are virtually no Media for Equity investment funds in Eastern Europe. Read this article to learn more about the untapped potential of media for equity.

Media for Equity

7

min. read

B2C startups are the best candidates for Media for Equity deals

Media for Equity is an investment model viewed as an alternative to the traditional VC (Venture Capital) where Media Groups offer media resources in form of advertising to companies in exchange for equities and capital. The deals are usually done through a third party, known as a Media for Equity investment fund. Learn more about the best candidates for Media for Equity deals.

Ventures

13

min. read

Venture Building Studios 101 - A new model for entrepreneurship

Venture builders are getting a lot of attention these days. Some even refer to venture building as “the new model for entrepreneurship”. So what is a startup studio? How does a venture building studio compare to accelerators and product development agencies? What are the different types of startup studios?

Investment

15

min. read

Media for Equity - An untapped investment model for the CEE

Grai Ventures launched the “Rise of Media for Equity as an alternative investment model” whitepaper in April 2021 along with a pan-European panel discussion to debate some of the key research findings. This article offers a glimpse into the research and the key topics covered on the panel.

Conversations

David Timis is a keynote speaker focused on the impact that AI will have on the future of work. He has Master’s Degrees in Business Administration and Management and Public Policy, and work experience in the private, public and NGO sectors. He has guest lectured at renowned universities, such as Cambridge University in the UK and the College of Europe, and delivered presentations for a diverse range of clients, including Google, the European Commission, and AIESEC.

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Max is an entrepreneur turned investor, based in Sofia, Bulgaria. After co-founding and exiting an online legal services company in The Netherlands, Max was on the founding team of Eleven Startup Accelerator in Bulgaria, after which he turned to angel and private investments by co-founding an angel investment syndicate, called Teres Angels and he also pioneered several leading ecosystem initiatives like EIR Tribe, TRACTIONCamp, and SummitSummit. Currently he is a managing partner at Vitosha Venture Partners.

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Louis Havriliuc is the founder and owner of Simbound, a digital marketing learning platform. While on the lookout for ethically designed technology, he has pioneered a simulation method for digital marketers to hone their skills.

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Latest News & Events

April 27, 2021

Media for Equity

Recent headlines about large valuations and big funding rounds hide the fact that a huge number of venture-backed startups fail. 34% of startups fail because they lack a product-market fit whilst a further 22% do so because of little understanding of marketing strategies and how the media works.

Discover how partnering with Grai can help you drive future business growth.

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Testimonials

We knew that the tech startup ecosystem is lacking sales departments inside the fresh-founded companies. Together with Grai we defined a venture structure, services, and technology that proved to be what the market needs. With Grai's experience, venture building systems, and processes we launched the new business in 6 months.

Valentin Maior

CEO Techmatch

When deciding who to work with we met two camps: people who said they could do everything we said we wanted, and then Grai, who came with a real process and a methodology about how to achieve what we wanted. We were faced with the challenge of turning out tech conference of 1000+ people into a hybrid event and increase sales. – and Grai’s digital strategy approach was the perfect match.

Michel Chaffe

CEO Wolves Summit