In a market filled with rapid change and uncertainty, D2C startups and media groups have started looking for new opportunities to help drive new ad spend on TV and grow revenue. This paper explores the evolution of Media for Equity as a driver for revenue growth and diversification through the lenses of European startups and broadcasters, the challenges to successful implementation, and the best practices to overcome them.
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DEFINITION OF MEDIA FOR EQUITY
■ What is media for equity?
■ The evolution of this model across different European hubs
■ How media for equity emerged as a solution to combat startup failures and diversify revenue for media holdings
■ Media funds structures, challenges and opportunities for broadcasters and media agencies
■ A 5-step guide for CEOs to get started with Media for Equity investments
■ Tapping into new opportunity spaces - Media for Equity in Central Eastern Europe
Compared to early-stage funding rounds, this model presents less risk and higher chances for significant returns.Media for equity model is almost always used between conventional rounds of venture financing or alongside cash investments to fund high-growth startups.
A lot of mistakes that media owners make are that they think it's a way to make a quick revenue, they think they can maybe do it in-house with existing teams. It's better to partner with external organisations that understand the startup ecosystem.
Implementation of a Media for Equity deal doesn't resume only to advertising. It also means mentorship, access to know-how, and if done right, higher market share.
■ Understand the media landscape in your region and its readiness for Media for Equity investments
■ Build strong brand reputation and benefit from ongoing exposure
■ Grow relationships and gain direct access to your target market
■ Widen your net of potential investment opportunities
■ Increase your chances of exclusivity - tap into overlooked markets in Europe
■ Connect with international Media Funds from the US, Asia, Canada and Europe, and support each other's portfolio of companies
■ Help you choose the right route to investment - be it Media for Equity, Private Equity of a combination of both
■ Help you choose the best investor match
■ Refine your pitch and produce the marketing collaterals to make you stand out
Join senior media experts and founders to discuss the evolution of Media for Equity as a driver for revenue growth and diversification, the challenges to successful implementation, and the best practices to overcome them.
Traditional broadcasters are coming under threat from new business models, technologies, and ways of connecting with viewers. As a result, TV stations globally are exploring opportunities for revenue diversification beyond advertising.
The research, unique at the European level, highlights the “media for equity” investment as an effective solution for financing “direct-to-consumer” startups and a promising alternative for media organizations to increase profitability for TV stations that are facing digital disruptions.