[BusinessReview] Media for equity, The Efficient Alternative Solution for Investments In Startups
[BusinessReview] Media for equity, The Efficient Alternative Solution for Investments In Startups

Written by

Stefan Koritar

-

1

min. read

The global demand for advertising in traditional media is on a downward trend, so a new financial business model is emerging, with multiple benefits for investors and entrepreneurs: media for equity.

This is the conclusion of the most recent study, “Media for Equity as an Alternative Investment Model”, conducted at the European level by Grai Ventures, a Romanian venture building company with experience in developing and scaling up startups internationally. The research, unique at the European level, highlights the “media for equity” investment as an effective solution for financing “direct-to-consumer” startups (Business to consumer / B2C) and a promising alternative for media organizations to increase profitability for TV stations that are facing digital disruptions.

Read the full article on Business Review here.

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40+ pages of actionable insights, case studies and expert interviews on media for equity

What is media for equity?

The evolution of this model across different European hubs

How media for equity emerged as a solution to combat startup failures and diversify revenue for media holdings

Media funds structures, challenges and opportunities for broadcasters and media agencies

A 5-step guide for CEOs to get started with Media for Equity investments

Tapping into new opportunity spaces - Media for Equity in Central Eastern Europe

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B2C startups are the best candidates for Media for Equity deals

Media for Equity is an investment model viewed as an alternative to the traditional VC (Venture Capital) where Media Groups offer media resources in form of advertising to companies in exchange for equities and capital. The deals are usually done through a third party, known as a Media for Equity investment fund. Learn more about the best candidates for Media for Equity deals.