We partner with corporations and entrepreneurs to validate, build, and scale new products and businesses.

Media for Equity: An untapped investment model for broadcasters and startups in Central Eastern Europe

In a market filled with rapid change and uncertainty, direct-to-consumer startups and media groups have started looking for new opportunities to help drive new ad spend on TV and grow revenue.

Media for Equity is an alternative business model where mature startups are trading equities to media conglomerates in exchange for advertising space.

Learn more in our latest European study.

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Our Mission

Longevity as a successful business is correlated with the ability to reinvent yourself.

During times of unceprecented change, innovation no longer remains a choice. The choice is between regressing to the past or embracing the future, between staying traditional or making the leap to modern. The choice is ending up on the wrong side of history — or being on the right side.

We are in the business of empowering, and guiding others through their journey to transform their business and drive positive change.

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Our Impact

Pairing a global perspective with deep market knowledge


Programmes Coordinated

Our team has been involved in the delivery of acceleration and internal innovation labs across 5 countries.


Solutions Identified

We partner with leading corporations to map opportunities for growth and launch new solutions to market.


Ventures in the pipeline

We focus on co-creating new businesses with our partners whilst we pursue our own ventures.

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Be One of Our Clients

Discover how partnering with Grai can help you drive future business growth.

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News & Events


Resetting the Future of Work Agenda

According to a recent report released by McKinsey, around 9.9 million jobs in CEE are at risk due to COVID‐19. About 36% of these jobs are also at risk of displacement due to automation by 2030.