We partner with corporations and entrepreneurs to validate, build, and scale new products and businesses.

Media for Equity: An untapped investment model for broadcasters and startups in Central Eastern Europe

In a market filled with rapid change and uncertainty, direct-to-consumer startups and media groups have started looking for new opportunities to help drive new ad spend on TV and grow revenue.

Media for Equity is an alternative business model where mature startups are trading equities to media conglomerates in exchange for advertising space.

Learn more in our latest European study.

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Our Mission

Longevity as a successful business is correlated with the ability to reinvent yourself.

During times of unceprecented change, innovation no longer remains a choice. The choice is between regressing to the past or embracing the future, between staying traditional or making the leap to modern. The choice is ending up on the wrong side of history — or being on the right side.

We are in the business of empowering, and guiding others through their journey to transform their business and drive positive change.

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Our Impact

Pairing a global perspective with deep market knowledge

20+

Programmes Coordinated

Our team has been involved in the delivery of acceleration and internal innovation labs across 5 countries.

50+

Solutions Identified

We partner with leading corporations to map opportunities for growth and launch new solutions to market.

5

Ventures in the pipeline

We focus on co-creating new businesses with our partners whilst we pursue our own ventures.

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Discover how partnering with Grai can help you drive future business growth.

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News & Events

Ventures

4

min. read

5 Benefits of creating a corporate startup together with external entrepreneurs

Some corporations, including Google, Cisco or Axa have successfully developed their own “venture studios”, launching numerous new businesses over the course of several years. However, most of these ventures once validated are spun-out and not developed internally. Netflix spun out its “Netflix Box” division, which became Roku -- a company that now has a $4 billion-plus market cap. Fog Creek Software (now Glitch) spun out Trello and Stack Overflow. Cisco spun out -- and subsequently acquired -- three different startups from the same group of founders. However many more had tried but failed to deliver the expected results and had their units closed.

Media for Equity

7

min. read

B2C startups are the best candidates for Media for Equity deals

Media for Equity is an investment model viewed as an alternative to the traditional VC (Venture Capital) where Media Groups offer media resources in form of advertising to companies in exchange for equities and capital. The deals are usually done through a third party, known as a Media for Equity investment fund. Learn more about the best candidates for Media for Equity deals.